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Think like a freak: Sunk cost fallacy

I have always been a great fan of Michael Levitt’s book “Freakonomics”. In my early post-college years, it was one of the very few books which shocked my brain into looking at things in radically different perspectives. I have used that book as a guide post when faced with challenges in life and work, and […]

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Consumer Complacence is just as bad as B...

We often hear stories about many once successful corporations losing their market positions, their customer loyalty and decline at a precipitous rate, eventually going bankrupt or being swallowed by one of their newer competitors. There could be many factors that may push companies towards this state of affairs. Sudden changes in consumer habits, emergence of […]

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Testing Oracle DRM Webservices with Soap...

Oracle Data Relationship Manager ships with a robust webservice API which can be used to develop customised screens and workflows uisng Java. However, one of the first steps before embarking on that process is to deploy the DRM Webservice API onto Oracle Weblogic application server. Oracle have provided a very good tutorial on how to […]

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